Rain Rewards: Launching a tokenized points program on your card stack

Cardholders reach for the card that pays them back. In the US, 90% of credit card spend happens on rewards cards, and 55% of cardholders globally say rewards drive how they use their card. For stablecoin-backed cards to compete for top of wallet, a rewards program isn't a nice-to-have. It's table stakes.

Until now, standing one up meant vetting a rewards-as-a-service vendor, negotiating another contract, and building another integration, all before working out what the program would actually cost. Rain Rewards removes that layer: a tokenized points program built directly into the issuing platform, available as a free add-on to every Rain card program.

In this session, Ross Basri, who built the product, and Brian Alpatta from Rain's product marketing team walk through how it works, demo the live rewards experience inside the Avalanche app, and share the results of a 2,500-cardholder beta.

Watch on-demand to learn more about:

• How tokenized points work under the hood: an ERC-20 token unique to your program, earn rates configurable by category or individual merchant, and a flexible endpoint for rewarding referrals, welcome bonuses, and in-app engagement
• The end-user experience, demoed live in the Avalanche app: statement credits, a white-labeled travel portal for hotels and flights, and checkout that splits payment between points and cash
• What the beta showed: a 25% lift in daily spend when rewards were offered, roughly $70 more per cardholder per month, about $850 per year
• The economics of running a program: no upfront cost, charges only when points are redeemed, and how float and breakage work in your favor, plus what's next on the roadmap, from airline and hotel points transfers to merchant-funded offers and Solana support