How Whop launched a global card program in weeks instead of years using stablecoins

Whop is among the world’s fastest growing internet marketplaces.

40,000 businesses across 145 countries use Whop to generate $4B in annualized earnings. Entrepreneurs sell everything from paid courses to physical goods, software, games, and more. Over 600 have become millionaires, with top monthly earners reaching $1-2 million.

Previously, to spend their earnings, businesses had to withdraw to an external bank account. Now, with the introduction of Whop Cards, they can spend instantly anywhere Visa is accepted, at 175M merchant locations worldwide. No more multi-day withdrawal periods, or FX risk for international users.

Historically, launching a card program with worldwide reach required a multi-year buildout. Companies had to navigate country-by-country compliance and pre-fund balances across the correspondent banking system that international card programs traditionally rely on.

With Rain and stablecoins, Whop launched a global program from day one. Business balances are held in stablecoins on Rain's infrastructure, and Rain handles daily settlement with the Visa network. Whop can focus on its business without having to build out correspondent banking relationships.

Whop Cards complete a vision that the team has been building toward for years: a fully integrated ecosystem where storefronts, ads, wallets, and financial products work together in one place. Businesses can launch, grow, and now, spend entirely within the platform.  

The launch follows Tether's $200 million investment in Whop at a $1.6 billion valuation; a sign that stablecoin adoption for everyday commerce is accelerating, with Rain providing the infrastructure that makes it possible.